Privacy Policy

Last updated: April 19, 2026

Fancy Guld & Juveler operates this store and website, including all related information, content, features, tools, products, and services to provide you, the customer, with a customized shopping experience (the “Services”). Fancy Guld & Juveler is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described herein.

Personal Data We Collect or Process

When we use the term “personal data,” we mean information that identifies or can reasonably be linked to you or another individual. Personal data does not include information collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you.

We may collect or process the following categories of personal data, including inferences drawn from such data, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including name, address, billing address, shipping address, phone number, and email address.
  • Financial information, including credit card numbers, debit card numbers, financial account numbers, payment card information, transaction details, payment method information, payment confirmations, and other payment details.
  • Account information, including username, password, security questions, preferences, and settings.
  • Transaction information, including items you view, add to cart, add to wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
  • Communications with us, including information you provide when contacting customer support.
  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
  • Usage information, including how and when you interact with or navigate the Services.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide personal data;
  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies;
  • From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal data on our behalf;
  • From our partners or other third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may use your personal data for the following purposes:

Providing, customizing, and improving the Services
We use your personal data to provide the Services, including fulfilling our contract with you, processing payments, delivering orders, remembering your preferences, sending account-related communications, processing purchases, returns, exchanges, creating and maintaining your account, arranging shipping, enabling reviews, and creating a personalized shopping experience, such as recommending relevant products.

Marketing and advertising
We use your personal data for marketing purposes, including sending promotional messages via email, SMS, or post, and displaying advertisements on our Services or other websites based on your activity.

Security and fraud prevention
We use your personal data to verify accounts, ensure secure transactions, detect and prevent fraud or illegal activity, protect public safety, and secure our Services. You are responsible for keeping your login credentials secure.

Communication with you
We use your personal data to provide customer support, respond to inquiries, and maintain our business relationship.

Legal purposes
We use your personal data to comply with legal obligations, respond to lawful requests, participate in legal proceedings, and enforce our policies.

How We Disclose Personal Data

We may disclose your personal data to third parties in certain circumstances, including:

To Shopify, vendors, and service providers (e.g., IT, payments, analytics, customer support, hosting, shipping);
To marketing and business partners for advertising purposes;
When you request or consent to sharing information;
Within our corporate group;
In connection with legal obligations, enforcement of policies, or business transactions such as mergers.

Relationship with Shopify

The Services are provided by Shopify, which collects and processes personal data to provide and improve the Services. Information you provide may be transferred to Shopify and third parties in other countries.

Shopify may use data from your interactions with our store and others to provide enhanced features. In such cases, Shopify is responsible for processing your personal data.

For more information, visit Shopify’s Privacy Policy:
https://privacy.shopify.com/en

Third-Party Websites and Links

The Services may contain links to third-party websites. We are not responsible for their privacy practices or content. Information shared on public platforms may be visible to others without restriction.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal data from minors. If you believe a child has provided personal data, please contact us to request deletion.

Security and Data Retention

No security system is completely secure. We cannot guarantee absolute security, and data transmission may be insecure.

We retain personal data as long as necessary to provide Services, comply with legal obligations, resolve disputes, and enforce agreements.

Your Rights and Choices

Depending on your location, you may have rights such as:

Access to your personal data
Deletion of your data
Correction of inaccurate data
Data portability
Managing marketing preferences

If you are in the UK or EEA, you may also have the right to:

Object to or restrict processing
Withdraw consent

You can exercise your rights by contacting us.

Complaints

If you have complaints, contact us. You may also have the right to lodge a complaint with your local data protection authority.

International Transfers

Your data may be transferred and processed outside your country. When transferring data outside the EEA or UK, we use approved safeguards such as standard contractual clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last updated” date.

Contact

If you have questions or wish to exercise your rights, contact us at:
info@fancysmycken.se

We are the data controller for your personal data under applicable data protection laws.